Vancouver Architecture, Vancouver Architect A. Culley & Company, Marketecture, Retail Design, Vancouver BC

Vancouver Architecture, Vancouver Architect A. Culley & Company, Marketecture, Retail Design, Vancouver BC

All retail driven companies are reliant on consumer perceptions for success as a brand. These perceptions are developed from a group of presentation elements that make up the full extent of the image. Such components as the name, wordmark and symbol, pricing strategies, décor, positioning strategies and advertising all send out image cues to be ‘read’ by the consumer. Design advice on changing these components is a critical element of longer-term performance, as companies must work to stay relevant in changing times.